BindleStore.
bindlestore.com
BindleStore is the online retail platform for Deadstock General Store, a Manchester-based curator of premium homeware, home fragrance, candles, ceramics, lighting, and lifestyle accessories. The store specializes in carefully selected home goods and gifts from established and emerging design-focused brands including KINTO, P.F. Candle Co., Studio Arhoj, and others.
Products
1,414
Collections
123
Pages
5
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#5414 / 16375
Faster than 67% of stores
Homeware Ranking
#166 / 457
Top 36% in category
Category Avg Performance
58
+6 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#74 in Homeware
Top 11% of stores
57% above average
1,414 products vs 898 avg
Faster than 64% of Homeware stores
PageSpeed score: 64/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
57% above average
avg
58% above average
avg
75% below average
avg
83% below average
avg
Category Intelligence
How BindleStore. compares to other homeware stores
0%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About BindleStore.
BindleStore. is a homeware ecommerce store built on and operating in GB. The store currently offers 1,414 products organized across 123 collections, making it larger than average for the homeware category.
Theme and Design
BindleStore. uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BindleStore. achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BindleStore. has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, BindleStore. ranks #74 out of 673 stores we track. This places them in the top 11% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
