Birchandwilde
birchandwilde.co.uk
Birch & Wilde is a UK-based natural health supplement retailer specializing in award-winning wellness, beauty, and immunity supplements made with high-quality ingredients. The brand focuses on sustainably sourced products manufactured using 100% renewable energy, offering items such as marine collagen, organic ashwagandha, probiotics, and various vitamin formulations for targeted health support.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
66
Collections
48
Pages
26
Blog Posts
264
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Supplements category average (52)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13698 / 16375
Faster than 16% of stores
Supplements Ranking
#236 / 330
Top 72% in category
Category Avg Performance
52
-10 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#98 in Supplements
Top 21% of stores
69% below average
66 products vs 216 avg
Slower than 72% of Supplements stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 463 stores in Supplements
69% below average
avg
23% above average
avg
28% below average
avg
144% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Larger than 75% of category
Top 21% by catalog size
high
Strong content (264 blogs, 26 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Birchandwilde
Birchandwilde is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 66 products organized across 48 collections, making it comparable in size for the supplements category.
Theme and Design
Birchandwilde uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Birchandwilde achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Birchandwilde uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Birchandwilde ranks #98 out of 463 stores we track. This places them in the top 21% of supplements stores by product catalog size.
Last scanned
Feb 18, 2026
