Alchemy
blattwende.at
Blattwende is an Austrian zero waste online shop offering plastic-free, sustainable alternatives for personal care and daily living. The store curates eco-friendly bathroom and kitchen essentials, beauty products, and homeware items that prioritize environmental responsibility and long-term durability over single-use alternatives.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
81
Collections
20
Pages
3
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13948 / 16375
Faster than 15% of stores
Beauty & Skincare Ranking
#677 / 859
Top 79% in category
Category Avg Performance
54
-13 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#347 in Beauty & Skincare
Above average (top 30%)
82% below average
81 products vs 445 avg
Slower than 79% of Beauty & Skincare stores
PageSpeed score: 41/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
82% below average
avg
68% below average
avg
91% below average
avg
52% below average
avg
Category Intelligence
How Alchemy compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
AlchemyType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Alchemy
Alchemy is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 81 products organized across 20 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Alchemy uses the Alchemy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alchemy achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alchemy has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Alchemy ranks #347 out of 1155 stores we track. This places them in the top 30% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
