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Updated copy of Dawn

blazeandsparkles.com

Blaze and Sparkles is a black-owned, woman-owned online boutique based in Los Angeles offering luxe apparel and accessories for day-to-night wear. The store specializes in yoga leggings, dresses, tops, bottoms, and hats designed for versatile studio-to-street styling, with free shipping on jewelry and orders over $75.

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Products

176

Collections

19

Pages

5

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#4991 / 16375

Faster than 70% of stores

Fashion & Clothing Ranking

#980 / 2989

Top 33% in category

Category Avg Performance

57

+8 above avg

Category Avg LCP

1.9s

65

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1821 in Fashion & Clothing

Above average (top 41%)

79% below average

176 products vs 819 avg

Faster than 67% of Fashion & Clothing stores

PageSpeed score: 65/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products176 / avg 819

79% below average

avg

Collections19 / avg 93

80% below average

avg

Pages5 / avg 41

88% below average

avg

Blog Posts9 / avg 32

72% below average

avg

Category Intelligence

How Updated copy of Dawn compares to other fashion & clothing stores

Theme Adoption

11%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 41% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

176 products19 collections5 pages9 blogs

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About Updated copy of Dawn

Updated copy of Dawn is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 176 products organized across 19 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Updated copy of Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Updated copy of Dawn achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Updated copy of Dawn has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Updated copy of Dawn ranks #1821 out of 4419 stores we track. This places them in the top 41% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Updated copy of Dawn | Fashion & Clothing Store Analysis | CommerceRank