Baseline
bjjswag.com
BJJ Swag is a specialized clothing retailer offering Brazilian Jiu-Jitsu-themed apparel including graphic tees, rash guards, fight shorts, hoodies, and button-up shirts designed for both training and casual wear. The brand emphasizes vibrant, personality-driven designs tailored to the BJJ community and lifestyle enthusiasts.
Products
177
Collections
16
Pages
8
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6344 / 16375
Faster than 61% of stores
Fashion & Clothing Ranking
#1212 / 2989
Top 41% in category
Category Avg Performance
57
+5 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1817 in Fashion & Clothing
Above average (top 41%)
78% below average
177 products vs 819 avg
Faster than 59% of Fashion & Clothing stores
PageSpeed score: 62/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
78% below average
avg
83% below average
avg
80% below average
avg
75% below average
avg
Category Intelligence
How Baseline compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BaselineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 41% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Baseline
Baseline is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 177 products organized across 16 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Baseline uses the Baseline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Baseline achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baseline has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Baseline ranks #1817 out of 4419 stores we track. This places them in the top 41% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
