Craft
blemishedbrush.com
Blemished Brush is a handcrafted furniture store specializing in upcycled and bespoke pieces that combine sustainability with artisanal design. Each furniture item is created in-house with an emphasis on conscious living and meaningful, story-driven design that blends traditional craftsmanship with contemporary aesthetics.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
19
Collections
10
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
33/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Furniture category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13950 / 16375
Faster than 15% of stores
Furniture Ranking
#235 / 281
Top 84% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#371 in Furniture
Below 83% of stores
98% below average
19 products vs 1,042 avg
Slower than 84% of Furniture stores
PageSpeed score: 41/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
98% below average
avg
94% below average
avg
95% below average
avg
95% below average
avg
Category Intelligence
How Craft compares to other furniture stores
4%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Craft
Craft is a furniture ecommerce store built on and operating in ZA. The store currently offers 19 products organized across 10 collections, making it comparable in size for the furniture category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of furniture stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Craft ranks #371 out of 446 stores we track. This places them in the top 83% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
