Dawn
blessedmen.com
BLESSED MEN is a vegan beard care brand offering specialized grooming products designed to help grow, maintain, and moisturize facial hair and skin. Their product line includes beard wash and natural oils formulated to cleanse and condition beards while nourishing the underlying skin.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7
Collections
3
Pages
3
Blog Posts
33
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Skincare category average (54)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14134 / 16375
Faster than 14% of stores
Beauty & Skincare Ranking
#688 / 859
Top 80% in category
Category Avg Performance
54
-14 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#944 in Beauty & Skincare
Below 82% of stores
98% below average
7 products vs 445 avg
Slower than 80% of Beauty & Skincare stores
PageSpeed score: 40/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
95% below average
avg
91% below average
avg
37% below average
avg
Category Intelligence
How Dawn compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Dawn
Dawn is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 7 products organized across 3 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Dawn ranks #944 out of 1155 stores we track. This places them in the top 82% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
