Bluapparel
bluapparel.co.uk
Blu Apparel is a value-driven fashion retailer specializing in affordable, modern everyday clothing essentials for men, women, and children. The store offers a curated range of basics including hoodies, jumpers, jackets, coats, shirts, t-shirts, shorts, underwear, and accessories, positioning itself as a provider of quality basics at accessible price points.
Products
203
Collections
21
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+15 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
75% below average
203 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
75% below average
avg
77% below average
avg
85% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Bluapparel
Bluapparel is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 203 products organized across 21 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Bluapparel uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Bluapparel achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bluapparel has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bluapparel ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
