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Bluefitness

shopify

bluefitness.co.nz

General
Motion
NZ / NZD
Afterpay
Visit Store

Products

319

Collections

17

Pages

32

Blog Posts

87

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 34432 General stores

#7859 in General

Top 23% of stores

60% below average

319 products vs 792 avg

Category Benchmarks

Compared to 34432 stores in General

Products319 / avg 792

60% below average

avg

Collections17 / avg 59

71% below average

avg

Pages32 / avg 20

60% above average

avg

Blog Posts87 / avg 31

181% above average

avg

Category Intelligence

How Bluefitness compares to other general stores

Theme Adoption

0%

of General stores use this theme

Finance Adoption

4%

of General stores use Afterpay

Insights

  • 71% of General stores offer PayPal

Theme & Design

Theme Name

Motion

Type

Theme Store

Theme Store ID

847

Tech Stack

Platform

shopify

Payment / Finance

Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Larger than 75% of category

Top 23% by catalog size

Content Investment

high

Strong content (87 blogs, 32 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Mar 2026

319 products17 collections32 pages87 blogs

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About Bluefitness

Bluefitness is a general ecommerce store built on shopify and operating in NZ. The store currently offers 319 products organized across 17 collections, making it comparable in size for the general category.

Theme and Design

Bluefitness uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Bluefitness has not implemented a third-party review platform and offers Afterpay for payment flexibility. Compared to other general stores, 71% of general stores offer paypal

Competitive Positioning

Within the General category, Bluefitness ranks #7859 out of 34432 stores we track. This places them in the top 23% of general stores by product catalog size.

Last scanned

Mar 26, 2026

Bluefitness | General Store Analysis | CommerceRank