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Ride

bluntsteel.com

Blunt Steel is a skater-owned small business specializing in custom metal fabrication including skateboard flat bars and rails, along with skateboard decks, accessories, apparel, and home décor items. The brand also offers custom trophy builds, motorcycle and mountain bike parts, and welded metal art pieces for action sports and lifestyle communities.

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Products

64

Collections

15

Pages

8

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#4743 / 16375

Faster than 71% of stores

Sports & Outdoors Ranking

#172 / 716

Top 24% in category

Category Avg Performance

56

+10 above avg

Category Avg LCP

1.7s

66

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#615 in Sports & Outdoors

Below 57% of stores

93% below average

64 products vs 976 avg

Faster than 76% of Sports & Outdoors stores

PageSpeed score: 66/100

No BNPL options

63% of Sports & Outdoors stores offer PayPal

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products64 / avg 976

93% below average

avg

Collections15 / avg 153

90% below average

avg

Pages8 / avg 29

72% below average

avg

Blog Posts3 / avg 61

95% below average

avg

Category Intelligence

How Ride compares to other sports & outdoors stores

Theme Adoption

0%

of Sports & Outdoors stores use this theme

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Ride

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 57% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

64 products15 collections8 pages3 blogs

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About Ride

Ride is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 64 products organized across 15 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Ride uses the Ride theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ride achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ride has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Ride ranks #615 out of 1076 stores we track. This places them in the top 57% of sports & outdoors stores by product catalog size.

Last scanned

Feb 24, 2026

Ride | Sports & Outdoors Store Analysis | CommerceRank