Iconsports
iconsports.eu
ICON Sports is a specialized retailer of performance paddlesports gear and apparel designed for kayaking, canoeing, stand-up paddleboarding, surfski, and paddleboarding. The brand offers innovative products including the XO-Flex Jacket, Titanium Core Vest, Pro-X Base Layer, and manufactures ICON ILS Surfskis, serving international professional and recreational athletes.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
62
Collections
29
Pages
42
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Sports & Outdoors category average (56)
- Accessibility score is 66/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14678 / 16375
Faster than 10% of stores
Sports & Outdoors Ranking
#635 / 716
Top 89% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
11.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#622 in Sports & Outdoors
Below 58% of stores
94% below average
62 products vs 976 avg
Slower than 89% of Sports & Outdoors stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
94% below average
avg
81% below average
avg
45% above average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 58% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Iconsports
Iconsports is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 62 products organized across 29 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Iconsports uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Iconsports achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Iconsports uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Iconsports ranks #622 out of 1076 stores we track. This places them in the top 58% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
