Blush Indigo
blush-indigo.com
Blush Indigo is a jewelry store specializing in colorful, handcrafted accessories made in Bali and designed in Berlin. The store offers a diverse range of products including bracelets, necklaces, earrings, rings, anklets, and curated jewelry sets.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,043
Collections
57
Pages
28
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13243 / 16375
Faster than 19% of stores
Jewellery & Watches Ranking
#626 / 758
Top 83% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#76 in Jewellery & Watches
Top 7% of stores
155% above average
2,043 products vs 802 avg
Slower than 83% of Jewellery & Watches stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
155% above average
avg
21% below average
avg
0% above average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Blush Indigo
Blush Indigo is a jewellery & watches ecommerce store built on Shopify and operating in NO. The store currently offers 2,043 products organized across 57 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Blush Indigo uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blush Indigo achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blush Indigo uses judge.me for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Blush Indigo ranks #76 out of 1082 stores we track. This places them in the top 7% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
