Charmejewellery
charmejewellery.co.uk
Charme Jewellery is an affordable luxury fine jewelry retailer based in Guildford offering handcrafted gold and silver pieces including rings, earrings, bracelets, necklaces, and pendants featuring gemstones such as diamonds, sapphires, rubies, emeralds, and tanzanite, with a two-year guarantee and bespoke design services available.
Products
2,019
Collections
110
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
152% above average
2,019 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
152% above average
avg
53% above average
avg
71% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Charmejewellery
Charmejewellery is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 2,019 products organized across 110 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Charmejewellery uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charmejewellery achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charmejewellery has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Charmejewellery ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
