Refresh
bmg-baustoffe.de
BMG-Baustoffe is an online retailer specializing in building materials and supplies for residential construction and renovation projects. The store offers quality building products at competitive prices with nationwide delivery across Germany.
Products
104
Collections
27
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5628 / 16375
Faster than 66% of stores
Home Improvement Ranking
#99 / 334
Top 30% in category
Category Avg Performance
56
+8 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#230 in Home Improvement
Above average (top 46%)
93% below average
104 products vs 1,558 avg
Faster than 70% of Home Improvement stores
PageSpeed score: 64/100
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
93% below average
avg
68% below average
avg
83% below average
avg
95% below average
avg
Category Intelligence
How Refresh compares to other home improvement stores
0%
of Home Improvement stores use this theme
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
RefreshType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 46% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Refresh
Refresh is a home improvement ecommerce store built on and operating in DE. The store currently offers 104 products organized across 27 collections, making it comparable in size for the home improvement category.
Theme and Design
Refresh uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Refresh achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Refresh has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Refresh ranks #230 out of 503 stores we track. This places them in the top 46% of home improvement stores by product catalog size.
Last scanned
Feb 24, 2026
