Updated copy of Updated copy of Pipeline
bmo.com.my
BMO 1980 is a premium fashion retailer specializing in traditional Malaysian and South Asian menswear, offering bespoke tailoring and ready-to-wear collections including Baju Melayu, Kurta, Jubah, and coordinating accessories. The store combines heritage craftsmanship with contemporary designs, catering to both classic and modern style preferences since 1980.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
60
Collections
31
Pages
24
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12333 / 16375
Faster than 25% of stores
Fashion & Clothing Ranking
#2241 / 2989
Top 75% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
91ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2705 in Fashion & Clothing
Below 61% of stores
93% below average
60 products vs 819 avg
Slower than 75% of Fashion & Clothing stores
PageSpeed score: 48/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
93% below average
avg
67% below average
avg
41% below average
avg
81% below average
avg
Category Intelligence
How Updated copy of Updated copy of Pipeline compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Updated copy of Updated copy of Pipeline
Updated copy of Updated copy of Pipeline is a fashion & clothing ecommerce store built on and operating in MY. The store currently offers 60 products organized across 31 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Updated copy of Updated copy of Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Updated copy of Pipeline achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Updated copy of Pipeline has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Updated copy of Updated copy of Pipeline ranks #2705 out of 4419 stores we track. This places them in the top 61% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
