Brooklyn - update - new
boatndock.com
BoatNDock.com is a Canadian ecommerce retailer offering a comprehensive selection of dock products, boat lifts, and marine accessories. The store provides docking solutions including cantilever lifts, hydraulic lifts, dock construction materials, dock protection, fenders, buoys, boat lift systems, and related water recreation equipment.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
262
Collections
12
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Outdoor & Leisure category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15107 / 16375
Faster than 8% of stores
Outdoor & Leisure Ranking
#48 / 51
Top 94% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 74 Outdoor & Leisure stores
#18 in Outdoor & Leisure
Top 24% of stores
79% below average
262 products vs 1,241 avg
Slower than 94% of Outdoor & Leisure stores
PageSpeed score: 34/100
No BNPL options
73% of Outdoor & Leisure stores offer PayPal
Category Benchmarks
Compared to 74 stores in Outdoor & Leisure
79% below average
avg
83% below average
avg
50% below average
avg
96% below average
avg
Category Intelligence
How Brooklyn - update - new compares to other outdoor & leisure stores
Insights
- 73% of Outdoor & Leisure stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Outdoor & Leisure Stores
Other outdoor & leisure stores with similar size
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About Brooklyn - update - new
Brooklyn - update - new is a outdoor & leisure ecommerce store built on and operating in CA. The store currently offers 262 products organized across 12 collections, making it comparable in size for the outdoor & leisure category.
Theme and Design
Brooklyn - update - new uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn - update - new achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn - update - new has not implemented a third-party review platform. Compared to other outdoor & leisure stores, 73% of outdoor & leisure stores offer paypal
Competitive Positioning
Within the Outdoor & Leisure category, Brooklyn - update - new ranks #18 out of 74 stores we track. This places them in the top 24% of outdoor & leisure stores by product catalog size.
Last scanned
Feb 24, 2026
