Minimal
bobbiepinz.com
BobbiePinz offers theatrical quality synthetic lace front wigs, wig styling accessories, and professional wig-making tools. The store features a curated selection of named wig styles, blocking and styling equipment, and gift options, backed by over 10 years of expert wig-styling and making experience.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
224
Collections
34
Pages
17
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15236 / 16375
Faster than 7% of stores
Beauty & Cosmetics Ranking
#366 / 403
Top 91% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#117 in Beauty & Cosmetics
Top 20% of stores
29% below average
224 products vs 315 avg
Slower than 91% of Beauty & Cosmetics stores
PageSpeed score: 33/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
29% below average
avg
35% below average
avg
11% below average
avg
89% below average
avg
Category Intelligence
How Minimal compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
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About Minimal
Minimal is a beauty & cosmetics ecommerce store built on and operating in RS. The store currently offers 224 products organized across 34 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Minimal uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Minimal ranks #117 out of 572 stores we track. This places them in the top 20% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
