Ethnicgals
ethnicgals.com
Ethnic Gals is a hair care brand that offers porosity-based hair products designed for curly and afro hair types. The store provides personalized hair care solutions through a hair quiz, selling shampoos, conditioners, wash day kits, and hair growth products organized by porosity level and hair goals including growth, repair, and hydration.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
40
Collections
11
Pages
49
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15312 / 16375
Faster than 6% of stores
Beauty & Cosmetics Ranking
#370 / 403
Top 92% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.020
Cumulative Layout Shift
170ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#301 in Beauty & Cosmetics
Below 53% of stores
87% below average
40 products vs 315 avg
Slower than 92% of Beauty & Cosmetics stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
87% below average
avg
79% below average
avg
158% above average
avg
81% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 53% by catalog size
high
Strong content (5 blogs, 49 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ethnicgals
Ethnicgals is a beauty & cosmetics ecommerce store built on Shopify and operating in RS. The store currently offers 40 products organized across 11 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Ethnicgals uses the Taiga theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethnicgals achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnicgals has not implemented a third-party review platform and offers PayPal, Sezzle, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Ethnicgals ranks #301 out of 572 stores we track. This places them in the top 53% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
