Brooklyn
bobewing.com
Bob Ewing is an independent design brand from Indianapolis specializing in handlettering and illustration. The store sells handcrafted artistic products including letterpress prints and other designer-created items.
Products
7
Collections
2
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5180 / 16375
Faster than 68% of stores
Arts & Crafts Ranking
#273 / 708
Top 39% in category
Category Avg Performance
60
+5 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#850 in Arts & Crafts
Below 85% of stores
99% below average
7 products vs 948 avg
Faster than 61% of Arts & Crafts stores
PageSpeed score: 65/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
99% below average
avg
96% below average
avg
73% below average
avg
91% below average
avg
Category Intelligence
How Brooklyn compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 85% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Brooklyn
Brooklyn is a arts & crafts ecommerce store built on and operating in DE. The store currently offers 7 products organized across 2 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Brooklyn ranks #850 out of 1004 stores we track. This places them in the top 85% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
