Bohairmia
bohairmia.co.uk
Bohairmia is a UK-based luxury hair care specialist offering premium salon-exclusive haircare products in large-format bottles. The store curates high-end hair care brands and positions itself as the UK's leading retailer for luxury, big-bottle haircare products.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,056
+5Collections
84
Pages
18
Blog Posts
91
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.170
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
235% above average
1,056 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 41/100
+5 products
Over the past month
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
235% above average
avg
62% above average
avg
5% below average
avg
237% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (91 blogs, 18 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
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About Bohairmia
Bohairmia is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 1,056 products organized across 84 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Bohairmia uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bohairmia achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bohairmia uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Bohairmia ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size. Over the past month, the store has grown its catalog by 5 products.
Last scanned
Feb 23, 2026
