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Bohairmia

shopify

bohairmia.co.uk

Bohairmia is a UK-based luxury hair care specialist offering premium salon-exclusive haircare products in large-format bottles. The store curates high-end hair care brands and positions itself as the UK's leading retailer for luxury, big-bottle haircare products.

Beauty & Cosmetics
Envy
GB / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,056

+5

Collections

84

Pages

18

Blog Posts

91

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Beauty & Cosmetics category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

-15 below avg

Category Avg LCP

1.9s

41

Performance

79

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSneeds work

0.170

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

235% above average

1,056 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 41/100

+5 products

Over the past month

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products1,056 / avg 315

235% above average

avg

Collections84 / avg 52

62% above average

avg

Pages18 / avg 19

5% below average

avg

Blog Posts91 / avg 27

237% above average

avg

Theme & Design

Theme Name

Envy

Type

Theme Store

Theme Store ID

411

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (91 blogs, 18 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

InternationalModern Theme

Store Timeline & History

Feb 2026

1,056 products84 collections18 pages91 blogs

Feb 2026

1,051 products84 collections18 pages91 blogs

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About Bohairmia

Bohairmia is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 1,056 products organized across 84 collections, making it larger than average for the beauty & cosmetics category.

Theme and Design

Bohairmia uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bohairmia achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bohairmia uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Bohairmia ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size. Over the past month, the store has grown its catalog by 5 products.

Last scanned

Feb 23, 2026

Bohairmia | Beauty & Cosmetics Store Analysis | CommerceRank