Back to Directory

Boo

shopify

boo.ch

Counter Culture Drinks is an organic beverage brand specializing in naturally fermented probiotic kombucha sodas with bold, refreshing flavors. The B Corp certified company offers award-winning soft drinks and mixed variety packs, positioning itself as a health-conscious alternative to conventional sodas.

Food & Drink
Shapes
GB / GBP
TrustPilot
PayPal
Visit Store

Products

7

Collections

3

Pages

8

Blog Posts

16

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance20/25 (Good)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#2627 / 16375

Faster than 84% of stores

Food & Drink Ranking

#170 / 1334

Top 13% in category

Category Avg Performance

56

+15 above avg

Category Avg LCP

1.7s

Faster than avg

71

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

101ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.8s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#1380 in Food & Drink

Below 77% of stores

97% below average

7 products vs 235 avg

Faster than 87% of Food & Drink stores

PageSpeed score: 71/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products7 / avg 235

97% below average

avg

Collections3 / avg 34

91% below average

avg

Pages8 / avg 18

56% below average

avg

Blog Posts16 / avg 46

65% below average

avg

Theme & Design

Theme Name

Shapes

Type

Theme Store

Theme Store ID

1535

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Smaller catalog (bottom 25%)

Top 77% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

7 products3 collections8 pages16 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Boo

Boo is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 7 products organized across 3 collections, making it comparable in size for the food & drink category.

Theme and Design

Boo uses the Shapes theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Boo achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Boo uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Boo ranks #1380 out of 1794 stores we track. This places them in the top 77% of food & drink stores by product catalog size.

Last scanned

Feb 19, 2026

Boo | Food & Drink Store Analysis | CommerceRank