Boo
boo.ch
Counter Culture Drinks is an organic beverage brand specializing in naturally fermented probiotic kombucha sodas with bold, refreshing flavors. The B Corp certified company offers award-winning soft drinks and mixed variety packs, positioning itself as a health-conscious alternative to conventional sodas.
Products
7
Collections
3
Pages
8
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2627 / 16375
Faster than 84% of stores
Food & Drink Ranking
#170 / 1334
Top 13% in category
Category Avg Performance
56
+15 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.020
Cumulative Layout Shift
101ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1380 in Food & Drink
Below 77% of stores
97% below average
7 products vs 235 avg
Faster than 87% of Food & Drink stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
97% below average
avg
91% below average
avg
56% below average
avg
65% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Boo
Boo is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 7 products organized across 3 collections, making it comparable in size for the food & drink category.
Theme and Design
Boo uses the Shapes theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boo achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boo uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Boo ranks #1380 out of 1794 stores we track. This places them in the top 77% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026