Charlesmacleod
charlesmacleod.co.uk
Charles Macleod is a Scottish food producer based in the Western Isles, specializing in award-winning Stornoway Black Pudding. The store sells authentic traditional black pudding and related food products directly to consumers, with a heritage dating back to 1947.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
8
Collections
5
Pages
18
Blog Posts
53
CommerceRank Score
Overall store health assessment based on 5 key factors
31/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Food & Drink category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
329ms
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
97% below average
8 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 37/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
97% below average
avg
85% below average
avg
0% below average
avg
15% above average
avg
Category Intelligence
How Charlesmacleod compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
Takeout
Type
Theme Store
Theme Store ID
2534
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Charlesmacleod
Charlesmacleod is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 8 products organized across 5 collections, making it comparable in size for the food & drink category.
Theme and Design
Charlesmacleod uses the Takeout theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charlesmacleod achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charlesmacleod has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Charlesmacleod ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
