Reformation
booksofthesouthwest.com
Books of the Southwest is a literary journal and publishing imprint specializing in Southwestern Americana literature. Founded in 1957 in Los Angeles, the store publishes and sells literary works including journals, essays, and fiction focused on regional themes and contemporary literary content.
Products
25
Collections
5
Pages
9
Blog Posts
128
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8497 / 16375
Faster than 48% of stores
Books & Stationery Ranking
#177 / 273
Top 65% in category
Category Avg Performance
60
-2 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#289 in Books & Stationery
Below 70% of stores
99% below average
25 products vs 2,250 avg
Slower than 65% of Books & Stationery stores
PageSpeed score: 58/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
99% below average
avg
95% below average
avg
55% below average
avg
228% above average
avg
Category Intelligence
How Reformation compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
high
Strong content (128 blogs, 9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Reformation
Reformation is a books & stationery ecommerce store built on and operating in AU. The store currently offers 25 products organized across 5 collections, making it comparable in size for the books & stationery category.
Theme and Design
Reformation uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Reformation achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Reformation has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Reformation ranks #289 out of 412 stores we track. This places them in the top 70% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
