Friendly Guides
friendly-guides.uk
Friendly Guides publishes and sells detailed maps and guidebooks covering Cornwall, Devon, and the Isles of Scilly. Their product range includes pocket maps and comprehensive guidebooks featuring walking routes, travel advice, and curated recommendations for popular destinations and beauty spots across these UK regions.
Products
26
Collections
7
Pages
12
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
99% below average
26 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
99% below average
avg
92% below average
avg
40% below average
avg
56% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Friendly Guides
Friendly Guides is a books & stationery ecommerce store built on shopify and operating in FR. The store currently offers 26 products organized across 7 collections, making it comparable in size for the books & stationery category.
Theme and Design
Friendly Guides uses the Kingdom theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Friendly Guides achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Friendly Guides uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Friendly Guides ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 22, 2026
