Boontoncoffee
boontoncoffee.com
Boonton Coffee Co. is a small batch specialty coffee roaster based in Morris County, New Jersey, that sells fresh roasted coffee beans online with rotating seasonal selections. The store offers premium craft coffee and coffee-related merchandise, with a focus on quality sourcing and direct-to-consumer shipping throughout the USA.
Products
99
Collections
13
Pages
6
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10652 / 16375
Faster than 35% of stores
Food & Drink Ranking
#847 / 1334
Top 63% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#432 in Food & Drink
Top 24% of stores
58% below average
99 products vs 235 avg
Slower than 63% of Food & Drink stores
PageSpeed score: 53/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
58% below average
avg
62% below average
avg
67% below average
avg
83% below average
avg
Category Intelligence
How Boontoncoffee compares to other food & drink stores
2%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Boontoncoffee
Boontoncoffee is a food & drink ecommerce store built on and operating in US. The store currently offers 99 products organized across 13 collections, making it comparable in size for the food & drink category.
Theme and Design
Boontoncoffee uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Boontoncoffee achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boontoncoffee has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Boontoncoffee ranks #432 out of 1794 stores we track. This places them in the top 24% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
