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Boontoncoffee

boontoncoffee.com

Boonton Coffee Co. is a small batch specialty coffee roaster based in Morris County, New Jersey, that sells fresh roasted coffee beans online with rotating seasonal selections. The store offers premium craft coffee and coffee-related merchandise, with a focus on quality sourcing and direct-to-consumer shipping throughout the USA.

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Products

99

Collections

13

Pages

6

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#10652 / 16375

Faster than 35% of stores

Food & Drink Ranking

#847 / 1334

Top 63% in category

Category Avg Performance

56

-3 below avg

Category Avg LCP

1.7s

Faster than avg

53

Performance

79

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

86ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#432 in Food & Drink

Top 24% of stores

58% below average

99 products vs 235 avg

Slower than 63% of Food & Drink stores

PageSpeed score: 53/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products99 / avg 235

58% below average

avg

Collections13 / avg 34

62% below average

avg

Pages6 / avg 18

67% below average

avg

Blog Posts8 / avg 46

83% below average

avg

Category Intelligence

How Boontoncoffee compares to other food & drink stores

Theme Adoption

2%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

99 products13 collections6 pages8 blogs

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About Boontoncoffee

Boontoncoffee is a food & drink ecommerce store built on and operating in US. The store currently offers 99 products organized across 13 collections, making it comparable in size for the food & drink category.

Theme and Design

Boontoncoffee uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Boontoncoffee achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Boontoncoffee has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Boontoncoffee ranks #432 out of 1794 stores we track. This places them in the top 24% of food & drink stores by product catalog size.

Last scanned

Feb 24, 2026

Boontoncoffee | Food & Drink Store Analysis | CommerceRank