Expeditionjoecoffee
expeditionjoecoffee.com
Expedition Joe Coffee is a small batch coffee roaster specializing in premium, select-grade coffee beans offered in multiple roast levels. The store also sells custom coffee pods, classic teas, Mountain House foods, gift sets, and adventure-themed apparel and gear.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
98
Collections
15
Pages
19
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13363 / 16375
Faster than 18% of stores
Food & Drink Ranking
#1097 / 1334
Top 82% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#437 in Food & Drink
Top 24% of stores
58% below average
98 products vs 235 avg
Slower than 82% of Food & Drink stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
58% below average
avg
56% below average
avg
6% above average
avg
59% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Expeditionjoecoffee
Expeditionjoecoffee is a food & drink ecommerce store built on Shopify and operating in US. The store currently offers 98 products organized across 15 collections, making it comparable in size for the food & drink category.
Theme and Design
Expeditionjoecoffee uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Expeditionjoecoffee achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Expeditionjoecoffee uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Expeditionjoecoffee ranks #437 out of 1794 stores we track. This places them in the top 24% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
