Minimal
boostology.co.uk
Boostology is an eco-conscious gift retailer specializing in unique, chic presents and gift hampers for various occasions. The store offers curated gift selections organized by event (birthdays, weddings, anniversaries, corporate), price point, and category (wellness, wooden games, puzzles), emphasizing sustainable and unusual gift ideas with free UK delivery on orders over £50.
Products
77
Collections
46
Pages
24
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10654 / 16375
Faster than 35% of stores
Gifts & Hampers Ranking
#611 / 868
Top 70% in category
Category Avg Performance
59
-6 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#775 in Gifts & Hampers
Below 61% of stores
93% below average
77 products vs 1,035 avg
Slower than 70% of Gifts & Hampers stores
PageSpeed score: 53/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
93% below average
avg
42% below average
avg
38% below average
avg
64% below average
avg
Category Intelligence
How Minimal compares to other gifts & hampers stores
3%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal
Minimal is a gifts & hampers ecommerce store built on and operating in GB. The store currently offers 77 products organized across 46 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 3% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Minimal ranks #775 out of 1277 stores we track. This places them in the top 61% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
