Craft
alpacagifts.co.uk
A farm-based gift shop specializing in alpaca and llama-themed gifts, animal-themed merchandise, and eco-friendly homeware products. Operating from Middle England Farm in south Warwickshire, the store offers curated gifts for animal lovers of all ages, combining farm-sourced items with artisanal craftsmanship.
Products
77
Collections
8
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5575 / 16375
Faster than 66% of stores
Gifts & Hampers Ranking
#342 / 868
Top 39% in category
Category Avg Performance
59
+5 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#774 in Gifts & Hampers
Below 61% of stores
93% below average
77 products vs 1,035 avg
Faster than 61% of Gifts & Hampers stores
PageSpeed score: 64/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
93% below average
avg
90% below average
avg
95% below average
avg
94% below average
avg
Category Intelligence
How Craft compares to other gifts & hampers stores
4%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
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About Craft
Craft is a gifts & hampers ecommerce store built on and operating in GB. The store currently offers 77 products organized across 8 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Craft ranks #774 out of 1277 stores we track. This places them in the top 61% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
