Borderlinejewelry
borderlinejewelry.com
Borderline Jewelry is a handcrafted jewelry brand that creates travel-inspired pieces featuring world map designs and geographic borders. Their product line includes bracelets, cufflinks, necklaces, and key rings themed around destinations, alongside complementary lifestyle items like embroidered bath and beach foutas.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
36
Collections
28
Pages
14
Blog Posts
97
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13593 / 16375
Faster than 17% of stores
Jewellery & Watches Ranking
#639 / 758
Top 84% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#868 in Jewellery & Watches
Below 80% of stores
96% below average
36 products vs 802 avg
Slower than 84% of Jewellery & Watches stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
96% below average
avg
61% below average
avg
50% below average
avg
111% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
high
Strong content (97 blogs, 14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Borderlinejewelry
Borderlinejewelry is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 36 products organized across 28 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Borderlinejewelry uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borderlinejewelry achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borderlinejewelry has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Borderlinejewelry ranks #868 out of 1082 stores we track. This places them in the top 80% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
