Haatichai
haatichai.com
Haati Chai is a luxury ethical designer jewelry brand created by Stella Simona, offering heirloom-quality everyday pieces in 14K and 18K gold. Based in Los Angeles, the brand designs timeless jewelry intended to be passed down between generations, with free U.S. shipping on orders over $250.
Products
33
Collections
88
Pages
28
Blog Posts
229
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11781 / 16375
Faster than 28% of stores
Jewellery & Watches Ranking
#550 / 758
Top 73% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#874 in Jewellery & Watches
Below 81% of stores
96% below average
33 products vs 802 avg
Slower than 73% of Jewellery & Watches stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
96% below average
avg
22% above average
avg
0% above average
avg
398% above average
avg
Category Intelligence
How Haatichai compares to other jewellery & watches stores
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
high
Strong content (229 blogs, 28 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Haatichai
Haatichai is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 33 products organized across 88 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Haatichai uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Haatichai achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haatichai has not implemented a third-party review platform and offers Sezzle for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Haatichai ranks #874 out of 1082 stores we track. This places them in the top 81% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
