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Born In Exile

Shopify

born-in-exile.com

Born in Exile is a sustainable fashion brand that fuses North African heritage with modern ready-to-wear collections. The store offers clothing items including t-shirts, pants, skirts, dresses, shirts, jackets, outerwear, and knitwear, alongside a barbed wire jewelry edit, emphasizing ethical craftsmanship and cultural design.

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Products

40

Collections

18

Pages

30

Blog Posts

19

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#1439 / 16375

Faster than 91% of stores

Fashion & Clothing Ranking

#302 / 2989

Top 10% in category

Category Avg Performance

57

+19 above avg

Category Avg LCP

1.9s

76

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3005 in Fashion & Clothing

Below 68% of stores

95% below average

40 products vs 819 avg

Faster than 90% of Fashion & Clothing stores

PageSpeed score: 76/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products40 / avg 819

95% below average

avg

Collections18 / avg 93

81% below average

avg

Pages30 / avg 41

27% below average

avg

Blog Posts19 / avg 32

41% below average

avg

Category Intelligence

How Born In Exile compares to other fashion & clothing stores

Theme Adoption

11%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 68% by catalog size

Content Investment

low

Basic content (30 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

40 products18 collections30 pages19 blogs

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About Born In Exile

Born In Exile is a fashion & clothing ecommerce store built on Shopify and operating in DE. The store currently offers 40 products organized across 18 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Born In Exile uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Born In Exile achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Born In Exile has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Born In Exile ranks #3005 out of 4419 stores we track. This places them in the top 68% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Born In Exile | Fashion & Clothing Store Analysis | CommerceRank