Born Originals
born-originals.com
Born Originals is a German-based lifestyle brand specializing in footwear, clothing, and accessories. The company positions itself as an inspirational lifestyle brand with an international presence, offering free shipping within Germany and a global customer base across multiple countries and regions.
Products
47
Collections
7
Pages
24
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9062 / 16375
Faster than 45% of stores
Fashion & Clothing Ranking
#1678 / 2989
Top 56% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2880 in Fashion & Clothing
Below 65% of stores
94% below average
47 products vs 819 avg
Slower than 56% of Fashion & Clothing stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
94% below average
avg
92% below average
avg
41% below average
avg
9% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 65% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Born Originals
Born Originals is a fashion & clothing ecommerce store built on Shopify and operating in DE. The store currently offers 47 products organized across 7 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Born Originals uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Born Originals achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Born Originals uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Born Originals ranks #2880 out of 4419 stores we track. This places them in the top 65% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
