Borninscotland
borninscotland.online
Born in Scotland is a Scottish gifts and souvenirs retailer specializing in unique, irreverent tartan products and authentic Scottish merchandise. The store curates a range of locally-sourced items including Scottish food and drink brands, bundles, and gifts while supporting local Scottish artists and suppliers across their network of physical stores.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
640
Collections
113
Pages
68
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15065 / 16375
Faster than 8% of stores
Gifts & Hampers Ranking
#825 / 868
Top 95% in category
Category Avg Performance
59
-25 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
137ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
447ms
Time to First Byte
9.5s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#277 in Gifts & Hampers
Top 22% of stores
38% below average
640 products vs 1,035 avg
Slower than 95% of Gifts & Hampers stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
38% below average
avg
43% above average
avg
74% above average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 22% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Borninscotland
Borninscotland is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 640 products organized across 113 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Borninscotland uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borninscotland achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borninscotland uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Borninscotland ranks #277 out of 1277 stores we track. This places them in the top 22% of gifts & hampers stores by product catalog size.
Last scanned
Feb 20, 2026
