Boxappetit
boxappetit.com
Black+Blum is a British-owned, London-designed brand specializing in high-quality, eco-friendly homeware products including leak-proof lunch boxes, meal prep sets, water bottles, vacuum flasks, travel cups, and bags. The company emphasizes sustainability and durability in its product design, offering accessories made to last with free shipping on orders over £50.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
94
Collections
15
Pages
31
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15130 / 16375
Faster than 8% of stores
Homeware Ranking
#421 / 457
Top 92% in category
Category Avg Performance
58
-24 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#387 in Homeware
Below 58% of stores
90% below average
94 products vs 898 avg
Slower than 92% of Homeware stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 673 stores in Homeware
90% below average
avg
81% below average
avg
55% above average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 58% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Boxappetit
Boxappetit is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 94 products organized across 15 collections, making it comparable in size for the homeware category.
Theme and Design
Boxappetit uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Boxappetit achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boxappetit has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Boxappetit ranks #387 out of 673 stores we track. This places them in the top 58% of homeware stores by product catalog size.
Last scanned
Feb 20, 2026
