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Home Alchemy

shopify

home-alchemy.com

Home Alchemy is a curated homeware and interiors store offering distinctive, unusual, and vintage decorative items, curios, salvage pieces from various eras, wall art, signs, and jewelry. The store positions itself as a destination for distinctive and unconventional home décor for customers seeking character-filled, eclectic interiors.

Homeware
Tinker
GB / GBP
PayPal
Visit Store

Products

99

Collections

7

Pages

8

Blog Posts

13

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#3743 / 16375

Faster than 77% of stores

Homeware Ranking

#113 / 457

Top 25% in category

Category Avg Performance

58

+10 above avg

Category Avg LCP

2.0s

68

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.5s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#378 in Homeware

Below 56% of stores

89% below average

99 products vs 898 avg

Faster than 75% of Homeware stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 673 stores in Homeware

Products99 / avg 898

89% below average

avg

Collections7 / avg 78

91% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts13 / avg 29

55% below average

avg

Theme & Design

Theme Name

Tinker

Type

Theme Store

Theme Store ID

3627

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 56% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

99 products7 collections8 pages13 blogs

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About Home Alchemy

Home Alchemy is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 99 products organized across 7 collections, making it comparable in size for the homeware category.

Theme and Design

Home Alchemy uses the Tinker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Home Alchemy achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Home Alchemy has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Home Alchemy ranks #378 out of 673 stores we track. This places them in the top 56% of homeware stores by product catalog size.

Last scanned

Feb 20, 2026

Home Alchemy | Homeware Store Analysis | CommerceRank