Bpmilling
bpmilling.co.uk
BP Milling is a UK-based supplier of specialized fish feeds and supplements for commercial fish farms and the fishing industry. The company offers a range of products including high-protein BP GOLD pellets, standard cereal supplement pellets, Natrepel liquid, and flaked maize baits designed to support fish health and growth.
Products
11
Collections
5
Pages
5
Blog Posts
50
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.020
Cumulative Layout Shift
100ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
252ms
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
99% below average
11 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 57/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
99% below average
avg
100% below average
avg
97% below average
avg
90% below average
avg
Category Intelligence
How Bpmilling compares to other fishing stores
18%
of Fishing stores use judge.me
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Bpmilling
Bpmilling is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 11 products organized across 5 collections, making it comparable in size for the fishing category.
Theme and Design
Bpmilling uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bpmilling achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bpmilling uses judge.me for customer reviews. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Bpmilling ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 22, 2026
