Fishwithcarl
fishwithcarl.co.uk
Fish With Carl is an online store dedicated to fishing and angling products, curated by Carl, a content creator known for his fishing and fishkeeping YouTube channel. The store specializes in fishing kits and angling equipment for both beginners and enthusiasts.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
20
Collections
11
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Fishing category average (56)
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15125 / 16375
Faster than 8% of stores
Fishing Ranking
#82 / 90
Top 91% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
5.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
101ms
Interaction to Next Paint
Additional Metrics
5.2s
First Contentful Paint
368ms
Time to First Byte
33.3s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#95 in Fishing
Below 74% of stores
99% below average
20 products vs 2,112 avg
Slower than 91% of Fishing stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 129 stores in Fishing
99% below average
avg
99% below average
avg
96% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
4 months
Since Nov 2025
Below average catalog size
Top 74% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Nov 2025
Similar Fishing Stores
Other fishing stores with similar size
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About Fishwithcarl
Fishwithcarl is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 20 products organized across 11 collections, making it comparable in size for the fishing category.
Theme and Design
Fishwithcarl uses the Impact theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fishwithcarl achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fishwithcarl uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Fishwithcarl ranks #95 out of 129 stores we track. This places them in the top 74% of fishing stores by product catalog size.
Last scanned
Feb 18, 2026
