Brandsessencedirect
brandsessencedirect.co.uk
Brands Essence Direct is the official UK retailer for Brand's Essence of Chicken, a premium health supplement made from natural chicken essence. The store specializes in this traditional wellness product that has been trusted for over 180 years, offering UK delivery and subscription options for regular customers.
Products
5
Collections
2
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1836 / 16375
Faster than 89% of stores
Health & Wellness Ranking
#48 / 378
Top 13% in category
Category Avg Performance
57
+17 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#432 in Health & Wellness
Below 73% of stores
98% below average
5 products vs 212 avg
Faster than 87% of Health & Wellness stores
PageSpeed score: 74/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
98% below average
avg
93% below average
avg
44% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Brandsessencedirect
Brandsessencedirect is a health & wellness ecommerce store built on Shopify and operating in GB. The store currently offers 5 products organized across 2 collections, making it comparable in size for the health & wellness category.
Theme and Design
Brandsessencedirect uses the Debut theme from the Shopify Theme Store. This theme choice is used by 10% of health & wellness stores.
Performance Analysis
Based on Google PageSpeed Insights, Brandsessencedirect achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brandsessencedirect has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Brandsessencedirect ranks #432 out of 593 stores we track. This places them in the top 73% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
