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Brandtsjewellery

shopify

brandtsjewellery.co.uk

Brandts Jewellery is a London-based fine jewelry brand offering unique, handmade pieces inspired by nature's shapes and patterns. The store features an extensive collection including necklaces, rings, earrings, bracelets, engagement rings, wedding bands, and personalized bespoke jewelry designs, with options for gifts across various price points.

Visit Store

Products

242

Collections

53

Pages

11

Blog Posts

39

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewelry & Accessories Ranking

#12 / 514

Top 2% in category

Category Avg Performance

57

+11 above avg

Category Avg LCP

1.9s

68

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.1s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#11 in Jewelry & Accessories

Top 2% of stores

69% below average

242 products vs 770 avg

Faster than 98% of Jewelry & Accessories stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products242 / avg 770

69% below average

avg

Collections53 / avg 50

6% above average

avg

Pages11 / avg 17

35% below average

avg

Blog Posts39 / avg 26

50% above average

avg

Theme & Design

Theme Name

Horizon

Type

Theme Store

Theme Store ID

2481

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

242 products53 collections11 pages39 blogs

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About Brandtsjewellery

Brandtsjewellery is a jewelry & accessories ecommerce store built on shopify and operating in FR. The store currently offers 242 products organized across 53 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Brandtsjewellery uses the Horizon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brandtsjewellery achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brandtsjewellery has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Brandtsjewellery ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 22, 2026

Brandtsjewellery | Jewelry & Accessories Store Analysis | CommerceRank