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Brasa

Shopify

brasa.store

Brasa is an online beauty and skincare retailer offering a comprehensive range of cosmetics, makeup items, skincare products, perfumes, mascaras, serums, shampoos, and beauty accessories. The store specializes in makeup basics, eyeshadows, blushers, lipsticks, and professional beauty tools for hair and personal care.

Beauty & Skincare
Prestige
FR / EUR
PayPal +2
Visit Store

Products

32,868

Collections

326

Pages

13

Blog Posts

12

CommerceRank Score

Overall store health assessment based on 5 key factors

B

76/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#11281 / 16375

Faster than 31% of stores

Beauty & Skincare Ranking

#520 / 859

Top 61% in category

Category Avg Performance

54

-3 below avg

Category Avg LCP

2.1s

51

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#3 in Beauty & Skincare

Top 0% of stores

7286% above average

32,868 products vs 445 avg

Slower than 61% of Beauty & Skincare stores

PageSpeed score: 51/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products32,868 / avg 445

7286% above average

avg

Collections326 / avg 62

426% above average

avg

Pages13 / avg 33

61% below average

avg

Blog Posts12 / avg 52

77% below average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

32,868 products326 collections13 pages12 blogs

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About Brasa

Brasa is a beauty & skincare ecommerce store built on Shopify and operating in FR. The store currently offers 32,868 products organized across 326 collections, making it larger than average for the beauty & skincare category.

Theme and Design

Brasa uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Brasa achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brasa has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Brasa ranks #3 out of 1155 stores we track. This places them in the top 0% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Brasa | Beauty & Skincare Store Analysis | CommerceRank