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Brassicamercantile

shopify

brassicamercantile.co.uk

Brassica Mercantile is an understated interiors and lifestyle shop located in Beaminster, Dorset, offering a carefully edited collection of homewares, kitchen & dining items, bath & body products, home accessories, books, stationery, textiles, clothing, furniture, lighting, and artisanal food and wine.

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Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

192

Collections

33

Pages

7

Blog Posts

17

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Homeware category average (58)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12404 / 16375

Faster than 24% of stores

Homeware Ranking

#356 / 457

Top 78% in category

Category Avg Performance

58

-11 below avg

Category Avg LCP

2.0s

47

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

5.8s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#302 in Homeware

Above average (top 45%)

79% below average

192 products vs 898 avg

Slower than 78% of Homeware stores

PageSpeed score: 47/100

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products192 / avg 898

79% below average

avg

Collections33 / avg 78

58% below average

avg

Pages7 / avg 20

65% below average

avg

Blog Posts17 / avg 29

41% below average

avg

Category Intelligence

How Brassicamercantile compares to other homeware stores

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 45% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

Store Timeline & History

Feb 2026

192 products33 collections7 pages17 blogs

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About Brassicamercantile

Brassicamercantile is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 192 products organized across 33 collections, making it comparable in size for the homeware category.

Theme and Design

Brassicamercantile uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brassicamercantile achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brassicamercantile has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Brassicamercantile ranks #302 out of 673 stores we track. This places them in the top 45% of homeware stores by product catalog size.

Last scanned

Feb 19, 2026

Brassicamercantile | Homeware Store Analysis | CommerceRank