Brassicamercantile
brassicamercantile.co.uk
Brassica Mercantile is an understated interiors and lifestyle shop located in Beaminster, Dorset, offering a carefully edited collection of homewares, kitchen & dining items, bath & body products, home accessories, books, stationery, textiles, clothing, furniture, lighting, and artisanal food and wine.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
192
Collections
33
Pages
7
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Homeware category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12404 / 16375
Faster than 24% of stores
Homeware Ranking
#356 / 457
Top 78% in category
Category Avg Performance
58
-11 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.8s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#302 in Homeware
Above average (top 45%)
79% below average
192 products vs 898 avg
Slower than 78% of Homeware stores
PageSpeed score: 47/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
79% below average
avg
58% below average
avg
65% below average
avg
41% below average
avg
Category Intelligence
How Brassicamercantile compares to other homeware stores
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 45% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Brassicamercantile
Brassicamercantile is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 192 products organized across 33 collections, making it comparable in size for the homeware category.
Theme and Design
Brassicamercantile uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brassicamercantile achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brassicamercantile has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Brassicamercantile ranks #302 out of 673 stores we track. This places them in the top 45% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026