Brfcdirect
brfcdirect.co.uk
The official online store for Bristol Rovers Football Club, offering authentic club merchandise including home, away, and goalkeeper kits for adults and juniors, along with training wear, fashion apparel, and branded merchandise direct from the club.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
210
Collections
117
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Merch category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Merch Ranking
#6 / 15
Top 40% in category
Category Avg Performance
59
-11 below avg
Category Avg LCP
1.3s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.040
Cumulative Layout Shift
89ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
405ms
Time to First Byte
8.3s
Speed Index
Store Audit
Actionable insights compared to 24 Sports & Merch stores
#1 in Sports & Merch
Top 4% of stores
41% below average
210 products vs 357 avg
Faster than 60% of Sports & Merch stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 24 stores in Sports & Merch
41% below average
avg
83% above average
avg
44% below average
avg
57% below average
avg
Category Intelligence
How Brfcdirect compares to other sports & merch stores
21%
of Sports & Merch stores use Zip (Quadpay)
Insights
- 42% of Sports & Merch stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Brfcdirect
Brfcdirect is a sports & merch ecommerce store built on shopify and operating in GB. The store currently offers 210 products organized across 117 collections, making it comparable in size for the sports & merch category.
Theme and Design
Brfcdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brfcdirect achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brfcdirect has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other sports & merch stores, 42% of sports & merch stores offer paypal
Competitive Positioning
Within the Sports & Merch category, Brfcdirect ranks #1 out of 24 stores we track. This places them in the top 4% of sports & merch stores by product catalog size.
Last scanned
Feb 22, 2026
