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Brightongin

shopify

brightongin.com

Brighton Gin is a craft distillery producing small-batch, award-winning gin handmade by the seaside. The store sells their signature gin products, gift sets, ready-to-drink cocktails, branded merchandise, and offers experiences including distillery tours, gin school classes, and cocktail masterclasses.

Food & Drink
Bespoke
GB / GBP
PayPal +1
Visit Store

Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

43

Collections

9

Pages

29

Blog Posts

58

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Food & Drink category average (56)
  • Accessibility score is 61/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

-17 below avg

Category Avg LCP

1.7s

Faster than avg

39

Performance

61

Accessibility

77

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.050

Cumulative Layout Shift

INPgood

84ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

82% below average

43 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 39/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products43 / avg 235

82% below average

avg

Collections9 / avg 34

74% below average

avg

Pages29 / avg 18

61% above average

avg

Blog Posts58 / avg 46

26% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

43 products9 collections29 pages58 blogs

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About Brightongin

Brightongin is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 43 products organized across 9 collections, making it comparable in size for the food & drink category.

Theme and Design

Brightongin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brightongin achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 61/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brightongin has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Brightongin ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Brightongin | Food & Drink Store Analysis | CommerceRank