Brillbird
brillbird.no
Brillbird.no is a Norwegian market-leading online retailer specializing in professional nail design and manicure products. The store offers a comprehensive range of gel polishes, rubber bases, builder gels, manicure bits, and related nail care supplies for both private consumers and professional nail technicians, with free shipping on orders over 899 kr.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,520
Collections
108
Pages
10
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12231 / 16375
Faster than 25% of stores
Beauty & Cosmetics Ranking
#289 / 403
Top 72% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#27 in Beauty & Cosmetics
Top 5% of stores
383% above average
1,520 products vs 315 avg
Slower than 72% of Beauty & Cosmetics stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
383% above average
avg
108% above average
avg
47% below average
avg
67% above average
avg
Category Intelligence
How Brillbird compares to other beauty & cosmetics stores
13%
of Beauty & Cosmetics stores use judge.me
0%
of Beauty & Cosmetics stores use this theme
15%
of Beauty & Cosmetics stores use Klarna
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Brillbird
Brillbird is a beauty & cosmetics ecommerce store built on Shopify and operating in NO. The store currently offers 1,520 products organized across 108 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Brillbird uses the Expression theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brillbird achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brillbird uses judge.me for customer reviews and offers Klarna for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Brillbird ranks #27 out of 572 stores we track. This places them in the top 5% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
