Brilliant
brilliant.co
Brilliant Bicycle Co. manufactures custom commuter and hybrid cruiser bicycles designed for city riding. The brand offers high-quality bikes starting at $550 with complimentary shipping in the continental USA and includes a 30-day trial period for customer satisfaction.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
50
Collections
8
Pages
80
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15292 / 16375
Faster than 7% of stores
Sports & Outdoors Ranking
#666 / 716
Top 93% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#664 in Sports & Outdoors
Below 62% of stores
95% below average
50 products vs 976 avg
Slower than 93% of Sports & Outdoors stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% below average
avg
95% below average
avg
176% above average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
high
Strong content (3 blogs, 80 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Brilliant
Brilliant is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 50 products organized across 8 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Brilliant uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brilliant achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brilliant has not implemented a third-party review platform and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Brilliant ranks #664 out of 1076 stores we track. This places them in the top 62% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
