Products
59
Collections
22
Pages
160
Blog Posts
85
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 34432 General stores
#17697 in General
Below 51% of stores
93% below average
59 products vs 792 avg
No BNPL options
71% of General stores offer PayPal
Category Benchmarks
Compared to 34432 stores in General
93% below average
avg
63% below average
avg
700% above average
avg
174% above average
avg
Category Intelligence
How Brilliant compares to other general stores
Insights
- 71% of General stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Below average catalog size
Top 51% by catalog size
high
Strong content (85 blogs, 160 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
Similar General Stores
Other general stores with similar size
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About Brilliant
Brilliant is a general ecommerce store built on shopify and operating in US. The store currently offers 59 products organized across 22 collections, making it comparable in size for the general category.
Theme and Design
Brilliant uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Brilliant has not implemented a third-party review platform. Compared to other general stores, 71% of general stores offer paypal
Competitive Positioning
Within the General category, Brilliant ranks #17697 out of 34432 stores we track. This places them in the top 51% of general stores by product catalog size.
Last scanned
Mar 26, 2026
