Brilliantcarbon
brilliantcarbon.com
Brilliant Carbon is a fine jewelry retailer specializing in ethically produced lab-grown diamonds. The store offers certified diamond jewelry pieces including earrings, necklaces, and engagement rings, positioning itself on quality certification and value proposition.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
43
Collections
6
Pages
28
Blog Posts
180
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12345 / 16375
Faster than 25% of stores
Jewellery & Watches Ranking
#583 / 758
Top 77% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#854 in Jewellery & Watches
Below 79% of stores
95% below average
43 products vs 802 avg
Slower than 77% of Jewellery & Watches stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
95% below average
avg
92% below average
avg
0% above average
avg
291% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
high
Strong content (180 blogs, 28 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Brilliantcarbon
Brilliantcarbon is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 43 products organized across 6 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Brilliantcarbon uses the Atelier theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brilliantcarbon achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brilliantcarbon has not implemented a third-party review platform and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Brilliantcarbon ranks #854 out of 1082 stores we track. This places them in the top 79% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
