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Milik

shopify

milik.co.uk

Milik is a jewellery retailer specializing in limited edition, handcrafted pieces including earrings and necklaces. The brand emphasizes sustainable materials, sculptural design, and ethical production, positioning their jewellery as wearable art with a focus on individual expression.

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Products

47

Collections

9

Pages

7

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+20 above avg

Category Avg LCP

1.8s

77

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIgood

3.0s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

94% below average

47 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 77/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products47 / avg 802

94% below average

avg

Collections9 / avg 72

88% below average

avg

Pages7 / avg 28

75% below average

avg

Blog Posts2 / avg 46

96% below average

avg

Category Intelligence

How Milik compares to other jewellery & watches stores

Theme Adoption

8%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

47 products9 collections7 pages2 blogs

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About Milik

Milik is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 47 products organized across 9 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Milik uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Milik achieves a performance score of 77/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Milik has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Milik ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Milik | Jewellery & Watches Store Analysis | CommerceRank