Britanniaretail
britanniaretail.com
Britannia Retail supplies a comprehensive range of security products including roller shutters, security doors, security grilles, razor wire, wall spikes, and barb wire. The company offers both domestic and commercial solutions with made-to-measure and pre-fabricated options for UK customers.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
80
Collections
50
Pages
29
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15550 / 16375
Faster than 5% of stores
Home Improvement Ranking
#313 / 334
Top 94% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.050
Cumulative Layout Shift
180ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
356ms
Time to First Byte
9.9s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#244 in Home Improvement
Above average (top 49%)
95% below average
80 products vs 1,558 avg
Slower than 94% of Home Improvement stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 503 stores in Home Improvement
95% below average
avg
40% below average
avg
26% above average
avg
78% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 49% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Britanniaretail
Britanniaretail is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 80 products organized across 50 collections, making it comparable in size for the home improvement category.
Theme and Design
Britanniaretail uses the Empire theme from the Shopify Theme Store. This theme choice is used by 4% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Britanniaretail achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Britanniaretail uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Britanniaretail ranks #244 out of 503 stores we track. This places them in the top 49% of home improvement stores by product catalog size.
Last scanned
Feb 20, 2026
