Covingdirect
covingdirect.co.uk
Coving Direct UK supplies decorative moulding and finishing products for interior home improvement, including coving, skirting boards, dado and panel profiles, ceiling roses, and lighting profiles. The store serves UK customers with a focus on quality architectural trim materials for residential renovation and decoration projects.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
79
Collections
15
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.350
Cumulative Layout Shift
88ms
Interaction to Next Paint
Additional Metrics
0.5s
First Contentful Paint
256ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
95% below average
79 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 503 stores in Home Improvement
95% below average
avg
82% below average
avg
78% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Covingdirect
Covingdirect is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 79 products organized across 15 collections, making it comparable in size for the home improvement category.
Theme and Design
Covingdirect uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Covingdirect achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Covingdirect uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Covingdirect ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
